Pinterest Growth Strategist — Ecommerce & Beauty | Remote
<p><strong>About the Role</strong></p> <p>We’re looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn’t a "post and hope" role — you’ll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.</p> <p> <strong>What You’ll Do</strong></p> <ul> <li> <p>Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales</p> </li> <li> <p>Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion</p> </li> <li> <p>Write SEO-optimized titles and descriptions for pins to maximize search visibility</p> </li> <li> <p>Research high-performing keywords and current trends to inform content and pinning strategy</p> </li> <li> <p>Publish pins consistently on a daily basis to sustain growth momentum</p> </li> <li> <p>Organize and optimize Pinterest boards for better visibility and audience targeting</p> </li> <li> <p>Drive targeted, high-intent traffic to the website through strategic pinning</p> </li> <li> <p>Monitor analytics closely and continuously refine strategy based on performance data</p> </li> <li> <p>Follow Pinterest best practices to avoid spam and maintain platform compliance</p> </li> </ul> <p> <strong>What You Bring</strong></p> <ul> <li> <p>Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results</p> </li> <li> <p>Ability to create compelling visual content and write SEO-friendly descriptions</p> </li> <li> <p>Strong knowledge of Pinterest trends, keyword research, and analytics tools</p> </li> <li> <p>A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar</p> </li> </ul> <p> <strong>Nice to Have</strong></p> <ul> <li> <p>Experience in beauty, hair, fashion, or related industries</p> </li> </ul> <p> <strong>Why This Role</strong></p> <ul> <li> <p>Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume</p> </li> <li> <p>Full strategic ownership: Own keyword research, content strategy, and optimization end to end</p> </li> <li> <p>Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions</p> </li> <li> <p>Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest’s visually-driven, high-intent audience</p> </li> </ul> <p> <strong>How to Apply</strong></p> <p>Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: <a href="https://www.toptal.com/talent/apply" target="_blank" rel="noopener noreferrer">https://www.toptal.com/talent/apply</a></p> <hr class="lis-container__job__content__description__hr">
