YouTube Strategist - Remote

YouTube Strategist - Head of Content

Location: Remote (Highly Asynchronous)

Reports To: Founder & CEO

Compensation: Competitive salary + performance bonus

The Mission: Own the growth strategy for a 320K+ subscriber travel channel (70M+ views) targeting American travelers aged 55+. Channel: Portable Professional

The Role

We are looking for an in-house YouTube strategist (think: Paddy Galloway or Jamie Whiffen). You will own our content engine to pitch new videos each week: what we are making next, why it will win, and exactly how it will be packaged before a single frame is shot. Data driven decisions, A/B/C variants + post publish audit.

Weekly Deliverables

  • What are we making next? (The exact long-form and short-form concepts)
  • Why will it win? (The audience psychology, competitor outliers, or data validation behind it)
  • How is it packaged? (The exact title angles, thumbnail concepts, and hook structures)
  • What did we learn? (A post-mortem analysis of recent uploads to pivot our strategy)

What You'll Do

  • Validate: Run a strict validation framework to kill weak ideas early.
  • Package: Design high-CTR titles and thumbnail directions before production begins.
  • Script: Shape hooks and video structures to optimize audience retention.
  • Direct: Give sharp, clear creative feedback to our editor and thumbnail designer.
  • Analyze: Turn channel analytics (CTR, AVD, traffic sources) into immediate programming pivots.

Who You Are

  • The Strategist: 3+ years managing high-performing YouTube channels. You bring your own proven frameworks.
  • Data-Driven: You live in YouTube Studio. You understand the nuances of each metric, traffic sources and can read a retention graph like a roadmap to fix pacing mistakes instantly.
  • Ruthless Editor: You prefer finding 3 high-conviction, massive-leverage video concepts over generating an endless list of mediocre ideas. You are a strict gatekeeper who validates concepts aggressively, killing weak ideas before a single line of a script is ever written.
  • Autonomous Worker: You are a highly organized, self-directed professional who thrives in a 95% asynchronous environment. You measure your success by output, quality, and hitting deadlines. You communicate clearly in writing, document your decisions, and maximize the efficiency of our single, one-hour weekly sync meeting.

To apply, please submit a short video to ***email_hidden*** answering:

  1. Who you are and why this is the perfect role for you
  2. Previous related experience + results
  3. Look at our channel and identify one clear growth opportunity or packaging mistake we are currently making.
  4. State your expected compensation and your availability.
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