UA Manager – Meta Ads

Job Description:

  • Own and scale Meta Ads campaigns end-to-end
  • Manage and grow large monthly budgets with ROAS / LTV focus
  • Launch, test, and scale campaign structures and strategies
  • Work hands-on inside ad accounts
  • Operate on and help evolve the UA automation algorithm
  • Design and execute testing frameworks
  • Drive creative and funnel experiments with product and creative teams
  • Identify scalable growth levers
  • Maintain campaign logic and process documentation
  • Take full hands-on ownership of Meta Ads performance during the first three months
  • Become fluent in the company's funnels, metrics, and automation logic
  • Independently manage and optimize campaigns
  • Identify key growth and scaling opportunities
  • Contribute improvement ideas to automation and structure
  • Deliver controlled performance scale

Requirements:

  • 3+ years in User Acquisition / Performance Marketing
  • Strong hands-on experience with Meta Ads
  • Experience managing significant paid social budgets
  • Experience with subscription or B2C digital products
  • Strong analytical and experimentation mindset
  • Funnel understanding (web2web, web2app, or app)
  • Strong Excel / Google Sheets skills
  • English B1+
  • Experience with automation / rules / scripts is nice to have
  • Mobile Measurement & Attribution knowledge is nice to have

Benefits:

  • Company-provided medical expense compensation
  • AI subscription and other tools
  • Flexible paid time off
  • 21 days of annual leave
  • 10 bank holidays
  • Global remote work environment
  • Collaborative culture
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