TikTok Shop Operations Manager (Remote)

About Blue Wheel

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About the Role

The TikTok Shop Growth & Operations Manager leads the day-to-day strategy, performance, operations, and client management of assigned TikTok Shop accounts. This role connects TikTok Shop operations, ecommerce systems, paid media, reporting, creator partnerships, and client stakeholders to keep each Shop launch-ready and positioned for sustainable GMV growth. Reporting to the Associate Director of TikTok Shop, this person leads client accounts and builds the workflows, standards, and reporting processes needed to scale Blue Wheel's practice. This hands-on senior role requires comfort troubleshooting Seller Center issues, evaluating GMV and advertising performance, supporting client meetings, managing launches, and coordinating cross-functional action.

Key Responsibilities

TikTok Shop Strategy and GMV Growth

  • Execute the strategic roadmap and ongoing growth plan for assigned TikTok Shop accounts.
  • Support client objectives into Shop priorities, promotional plans, investment recommendations, and measurable performance goals.
  • Analyze GMV, traffic, conversion, advertising, product, promotional, and operational performance to identify growth opportunities.
  • Recommend product assortment, hero SKUs, bundles, pricing, discounting, merchandising, and seasonal initiatives.
  • Develop integrated account plans across Shop operations, creator activity, promotions, paid amplification, inventory, and client priorities.
  • Identify responsible expansion opportunities across products, brands, services, markets, or TikTok Shop capabilities.

Launch and Brand Onboarding

  • Support new TikTok Shop launches from kickoff through operational readiness and post-launch stabilization.
  • Support launch roadmaps, timelines, ownership matrices, dependencies, and escalation plans.
  • Coordinate required business, operational, catalog, payment, fulfillment, and platform-access inputs.
  • Ensure Seller Center, Shopify, product feeds, paid media, tracking, and reporting systems are connected and launch-ready.
  • Coordinate cross-functional readiness across client and internal teams.
  • Maintain launch checklists, issue logs, status trackers, and go-live criteria.
  • Identify launch risks early and communicate effects on timeline, budget, media, creator activation, or forecasted performance.
  • Manage the transition from launch into ongoing Shop management.

Seller Center and Ecommerce Operations

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