Social Media Content Creator – Sustainability and Conscious Consumerism

Company Description

Winnow Technology is a sustainability-focused deep tech startup on a mission to empower conscious consumerism. By building a product intelligence platform that connects brands and consumers through lifecycle impact data, we are redefining how people interact with everyday products. We\'re growing fast and seeking passionate individuals who want to help shape the next generation of environmental technology.

Role Description

This freelance or contract-based role is ideal for a Social Media Content Creator specializing in sustainability and conscious consumerism. This position involves creating engaging content for various social media platforms, developing content calendars and strategies, and collaborating with our core team to bring our mission to life across Instagram, TikTok, and LinkedIn. The successful candidate will have a flair for tongue-in-cheek creative storytelling, a strong aesthetic eye, and an ability to turn complex sustainability ideas into accessible and engaging content.

Key Responsibilities

  • Create visual and written content for a 12-week campaign:
  • Instagram: 2 posts per week (total 24)
  • TikTok: 2 posts per week (total 24)
  • LinkedIn: 1 post per week (total 12)
  • Collaborate closely with our founder and marketing team to align content with our evolving voice and brand strategy
  • Translate technical and environmental insights into content that is entertaining, informative, and behaviour-changing
  • Monitor and respond to social trends relevant to eco-conscious living and sustainability tech

Qualifications

  • Experience in social media content creation and content strategy
  • Strong understanding of social media trends, tools, and best practices
  • Ability to write witty and emotionally resonant marketing copy
  • Creative thinking and storytelling skills
  • Portfolio that demonstrates design sensibility and messaging tone
  • Experience with sustainability-related brands or content a strong plus
  • Proficiency with design and/or video tools such as Canva, Adobe Suite, CapCut, or similar
  • Bachelor\'s degree in Marketing, Communications, Design, Environmental Science or related field preferred, but not essential

Application Instructions

Please submit via LinkedIn inmail or email to fiona@winnowtechnology.com:

  • A short cover note introducing your approach to sustainability storytelling
  • A portfolio or link to relevant work
  • Two (2) sample Instagram posts that reflect your take on this brief
  • Estimated total project cost for a 12-week engagement

If you\'re excited about building a better world through better communication, we want to hear from you.

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