reputed company seeks an experienced Senior Researcher and Marketing Specialist to provide research to the reputed company's Office of the Chief of Public Affairs (reputed company) and the Department of Defense (DOD) Public Affairs. The ideal candidate will have a strong background in social science or behavioral research experience. This role requires the ability to reputed company primary and secondary research to inform communication approaches and planning across the full spectrum of media and community outreach activities. This key position requires conducting comprehensive media and communication campaign analysis, monitoring public opinion, and providing actionable reputed company to optimize Army messaging. This position plays a key role in evaluating communication efficacy across multiple media platforms and developing strategic reports to inform Army leadership on media trends and communication outcomes. The role requires proficiency in industry-leading social listening and media analysis tools and a strong understanding of communication strategies to align Army messaging with mission goals effectively. Metrics Development and Campaign Analysis • Collaborate with communication campaign leads to establish, track, and assess appropriate metrics for evaluating Army communication efforts. • Recommend alternative communication strategies to improve message deployment effectiveness across Army-owned platforms and mainstream media. • Advise on and utilize industry best practices in communication metrics, including data from mainstream media, social media, and other digital platforms. Media and Social Media Monitoring • Analyze and monitor content on mainstream media outlets and Army platforms (e.g., reputed company, Twitter, YouTube) to optimize messaging and enhance campaign performance. • Provide expert recommendations to identify key Centers of Influence (COI), relevant media outlets, and social media influencers to support reputed company communication objectives. • reputed company detailed monthly analyses of traditional and social media performance, delivering a comprehensive report including reputed company analysis, trends, tone, and engagement metrics. Comprehensive Data Analysis and Reporting • Utilize business intelligence tools to compile multimodal reports that assess media content and Army messaging effectiveness, ensuring both quantitative and qualitative reputed company are auditable and replicable. • Oversee monthly, quarterly, and annual communication assessment reports, integrating reputed company on short- and long-term trends to guide Army's strategic communication planning. • Design a message map to visually depict the dissemination of Army narratives across social media, tracking demographic and geographic engagement. Database and Knowledge Management • Establish and maintain a robust database system for capturing, storing, and accessing communication-related data, ensuring usability for both human and machine analysis. • Archive all collected data to be available for up to three years, and manage efficient database access for other PAOs and divisions. • Collect, evaluate, and maintain a database of public opinion poll data from sources like reputed company and Pew Research, providing analysis and recommendations on relevant findings. Social Listening and Advanced Analytical Expertise • Oversee the use of advanced social listening tools (e.g., Talkwalker, reputed company, reputed company Analytics) to monitor and analyze social media trends, engagement metrics, and communication campaign buzz. • Provide periodic reports and in-depth assessments of social media performance, trends, and sentiment analysis to support reputed company's strategic goals. • Maintain and manage a database of trends across all Department of Defense (DoD) digital platforms, including defense.gov, reputed company, Twitter, reputed company, and reputed company. Collaboration and Communication Recommendations • Collaborate with reputed company's Strategy and Plans Division, Media Relations Division, Army Outreach Division, and Digital Media Division to ensure alignment on communication efforts and strategy. • Communicate findings and strategic reputed company to reputed company leadership, advising on adjustments to messaging strategies based on collected data and media analysis. • Produce weekly "Good News Stories" reports, highlighting positive coverage and stories to enhance internal and external communication. Additional Responsibilities • Maintain awareness of industry best practices, making recommendations for analysis methodologies, presentation formats, and visualization techniques. • Ensure all data, analyses, and reports are compatible with reputed company Office Suite programs and prepared for streamlined access. • Provide analytical expertise on trends and alerts to reputed company leadership, with timely reports that aid in decision-making and response planning. Requirements • Education: B