Senior Paid Social Strategist – Meta

Job Description:

  • Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including campaign build, structure, budget pacing, testing, and scaling decisions
  • Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
  • Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
  • Run structured creative testing; brief creative, critique deliverables, and connect creative performance to in-platform decisions
  • Support Google, TikTok, and other channels where they affect accounts
  • Form a point of view on cross-channel budget allocation
  • Lead the paid social portion of client calls, explain performance, provide recommendations, and push back when needed
  • Mentor junior buyers and serve as the QA gate for paid social work before launch

Requirements:

  • 4+ years hands-on paid social experience in an agency or high-growth brand environment
  • Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
  • Personally owned $100K+ monthly budgets with documented efficiency gains
  • DTC or e-commerce ownership experience
  • Premium or luxury AOV experience is a strong differentiator
  • Working Google Ads knowledge and ability to speak to it credibly
  • GA4, Looker Studio, and attribution fluency
  • Fluent, confident English
  • Strong client communication; this role is client-facing
  • Comfortable in a fast-moving remote environment with multiple accounts

Benefits:

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential
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