Senior Paid Social Manager — Meta
Senior Paid Social Manager — Meta
Location:
Remote
We're hiring a Meta Marketing Manager to own and scale B2C paid social performance across our two ecommerce brands, ScavengerHunt.com and Let's Roam. You'll own the full performance loop — strategy, creative, launch, testing, analysis, and iteration — driving profitable growth in Contribution Margin. This is a hands-on role: you'll manage campaigns directly in Meta Ads Manager, use AI tools to rapidly develop and test high-performing creative, and directly impact revenue, CAC, and ROAS.Brands
- ScavengerHunt.com
- LetsRoam.com
About You
We're looking for a highly hands-on Meta performance marketer who combines deep paid social expertise, strong DTC commercial instincts, and advanced AI-assisted creative production. This is not a traditional media-buying role. We want someone who can take a campaign from strategy → AI-assisted creative → launch → test → profitable scale.You should be an advanced user of AI creative tools like Claude or ChatGPT, using AI as a core part of your creative workflow to dramatically increase testing velocity and volume. You will own Meta strategy, creative production, and performance reporting across two consumer brands.
Project/Role Description Meta Strategy & Growth
- Own day-to-day Meta strategy, execution, and optimization across two B2C brands.
- Develop profitable evergreen, promotional, and seasonal campaigns with long-term scalability.
- Own campaign structure, budgets, bidding, targeting, and scaling decisions.
- Monitor performance daily and quickly scale, optimize, or pause campaigns and ads based on profitability.
- Identify growth opportunities across products, audiences, geographies, and occasions.
- Develop structured testing roadmaps for campaigns, audiences, offers, and landing pages.
- Diagnose performance across creative, campaign structure, offer, landing page, and conversion funnel.
- Own the Meta creative testing strategy across both brands.
- Develop new hooks, concepts, offers, messaging angles, and creative hypotheses based on performance data and customer insights.
- Use AI to rapidly create and iterate static ads, UGC concepts, short-form video, scripts, copy, and creative variations.
- Analyze winning and losing ads to understand why they performed and determine the next iteration.
- Monitor creative fatigue and continuously introduce new concepts and variations.
- Build an AI-enabled creative workflow that increases both speed and volume without sacrificing quality.
- Monitor and communicate performance on a daily and weekly basis.
- Translate data into clear insights: what happened, why it happened, and what we should do next.
- Analyze results by campaign, product, geography, audience, and creative.
- Evaluate creative metrics including Hook Rate, CTR, CPC, CVR, CPA, ROAS, and Contribution Margin.
- Present performance, opportunities, and strategic recommendations to senior stakeholders.
- 5+ years of hands-on Meta performance marketing, paid media, or user acquisition experience.
- Proven success scaling B2C/DTC ecommerce Meta campaigns at significant budget levels, including personally managing $50K+/month in spend.
- Experience with lower-AOV products, experiences, tours, activities, or purchases under $100 strongly preferred.
- Strong knowledge of Meta's current Advantage+, automation, bidding, and campaign ecosystem.
- Hands-on experience with Meta Conversions API, server-side tracking, attribution, and conversion troubleshooting.
- Hands-on experience using generative AI for performance creative, including imagery, UGC concepts, video, scripts, and copy.
- Experience building AI-enabled and automation-first marketing workflows that improve creative velocity, optimization, or reporting.
- Strong performance creative instincts with the ability to identify winning hooks, angles, messaging, and formats.
- Deep understanding of Contribution Margin, MER, ROAS, CAC/CPA, AOV, CVR, and Revenue.
- Strong analytical skills with the ability to turn complex data into actionable recommendations.
- Strong direct-response copywriting, communication, and creative briefing skills.
- Experience presenting campaign performance and strategy to senior stakeholders.
- Strong understanding of the full ecommerce funnel, including CRO, landing-page testing, offers, and checkout performance.
- Experience managing multiple brands, accounts, or acquisition programs simultaneously.
- Proven ability to scale nationally while maintaining profitability.
- Highly organized, fast-moving, and comfortable taking full ownership in a remote environment.
This is an independent contractor position at Let's Roam. You will be working closely with our team in daily meetings and frequent check-ins.
