[Remote] Student Assistant, Media and Content Creation

Note: The job is a remote job and is open to candidates in USA. Cal Alumni Association at UC Berkeley connects alumni, students, and the campus community through meaningful and inclusive opportunities. The Student Assistant will support social media content creation and management by developing campaigns, creating and adapting content, maintaining the social media calendar, and analyzing engagement metrics.

Responsibilities

  • Develop and execute social media campaigns across platforms such as Facebook, LinkedIn, and Instagram, creating compelling graphics, editing photos, and writing engaging copy
  • Source user-generated content and adapt it for republication while monitoring relevant campus and media outlets for timely news
  • Manage the department's social media calendar, research and pitch content ideas, and maintain compliance with brand standards and social strategies
  • Analyze performance metrics to refine strategies and enhance engagement
  • Participate in team meetings and assist with various tasks as needed

Skills

  • Currently enrolled in a relevant undergraduate program (e.g., Media Studies, Content Design, Marketing, Photography)
  • Strong connection to UC Berkeley's culture and history, with a keen interest in fostering community ties through creative content
  • Proficiency in digital design tools like Canva, and experience with social media storytelling and marketing
  • Strong understanding of social media platforms (Instagram, Facebook, Twitter, TikTok) and analytics tools
  • Creative thinker with excellent communication and organizational skills
  • Flexibility to cover occasional evening or weekend events and multitask effectively under tight deadlines
  • Ability to work both independently and as part of a team

Benefits

  • Gain practical experience in a supportive and creative environment.
  • Develop a professional portfolio of work.
  • Flexible work hours to accommodate your academic schedule.
  • Opportunity to work on significant projects that impact the community.
  • Hybrid schedule, splitting time working on-campus at Alumni House and working remotely. Remote work must be performed in California.

Company Overview

  • The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the University, to fellow alumni, and to current students. It was founded in 1872, and is headquartered in Berkeley, California, USA, with a workforce of 51-200 employees. Its website is

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