Product Marketing Manager, Developer Marketing

Product Marketing Manager – Developer marketing

At Chromatic, our mission is simple: help teams build better, more trustworthy UI faster. Chromatic automatically tests and verifies UI changes across browsers, viewports, and themes, catching UI bugs before they hit production. We’re trusted by frontend teams at companies of all sizes, including GitHub, Adobe, BBC, Perplexity, and Shopify, to ensure UIs are tested and approved before reaching the billions of people who interact with them daily.

We’re hiring a Product Marketing Manager to create the technical assets that help engineering teams and leaders understand, adopt, and derive value from Chromatic’s and Storybook’s platforms. You’ll be on the Marketing team and will work directly with Sales, Developer Experience, and Product to support how developers learn, evaluate, and use our product.

This role is heavily execution-focused with an emphasis on building actionable, developer-centric content and assets that power marketing campaigns and sales enablement. Show developers and technical buyers how Chromatic and Storybook solves challenges in frontend delivery while directly impacting both product-led and sales-led funnels for the Go-to-Market team.

This is a fully remote position in the United States, Canada, or Europe.

Responsibilities

  • Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features.

  • Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives.

  • Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise.

    • Bonus: Ability to build and implement the interactive landing pages you design

  • Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption.

  • Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption.

  • Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process.

  • Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.

  • Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience.

  • Maintain a high bar for technical accuracy and clarity to earn developer trust.

  • Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Requirements

  • 5+ years of product marketing experience for developers.

  • Deep understanding of the technical side of developer marketing and ability to speak competently to developers.

  • Demonstrable success in building multi-use assets that helped generate pipeline and product adoption.

  • Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts.

We’d be extra excited if you…

  • Have experience in Product Marketing in frontend engineering tools or developer testing tools.

  • Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar).

  • Have experience directly impacting product adoption and revenue pipeline at a startup.

  • Have worked effectively in a distributed, remote-first team environment.

Salary Range: $122 - 165k + equity. Learn more about our compensation philosophy here. For a list of our other benefits & a peek into life at Chromatic, visit our careers page.

Who you’ll work with

  • Claire - Marketing

  • Dominic - CxO

  • Jeff Lewis - CRO

  • Varun - DX Engineer

  • Kyle - DX Engineer

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...