Paid Media Specialist (Part-Time)
<strong>Paid Media Specialist</strong><strong>PART-TIME 20-30 hours a week, ongoing</strong><strong>FULLY REMOTE- Must work on CST or EST time zone<br><br></strong><strong>Our client, </strong><strong>a global leader in connectivity solutions, is seeking a PART-TIME, Paid Media Specialist to join their in-house marketing communications team. This position will support three company brands and focus on managing and optimizing paid advertising campaigns across various platforms. In addition, this individual will collect, analyze and interpret data to inform strategy and improve campaign performance which will bridge the gap between executing paid media buys and leverage data insights to maximize ROI</strong><strong>.<br><br></strong><strong>Responsibilities<br><br></strong><ul><li>Campaign creation and execution: Set up paid advertising campaigns on platforms like Google Ads, YouTube, Facebook Ads, LinkedIn Ads, Stack Adapt, etc. Fulfill timelines and insertion orders for trade media. Utilize approved budgets, audience targeting, and creative.</li><li>Paid media project management: Put together ad spec documents and timelines for developing creative, sharing with internal clients, and programming with media partners.</li><li>Audience targeting: Utilizing data insights and business strategies, prepare audience targeting for internal client review. Refine audience targeting strategies, including demographics, interests, behaviors, and custom audiences. </li><li>Optimization and A/B testing: Continuously optimizing campaigns by adjusting bids, ad creatives, and targeting based on performance data, conducting A/B testing to identify the most effective variations. Work with IMG to adjust for optimized ROAS.</li><li>Data integration and tracking: Implement proper tracking codes and pixels to accurately measure campaign performance across different platforms and channels. </li><li>Data analysis and reporting: Monitor campaign performance metrics (impressions, clicks, conversions, cost per acquisition, etc.) across platforms, identifying trends, and generating detailed action reports for stakeholders. </li><li>Collaboration with cross-functional teams: Work closely with division marketing teams to bring paid media strategies to life.<br><br></li></ul><strong>Qualifications<br><br></strong><ul><li>Bachelor’s degree in marketing, advertising, communications, or related degrees </li><li>1-2 years experience with Retail Media Networks including The Home Depot and Amazon.</li><li>2-5 years experience managing paid media on a variety of platforms, including Meta Business Suite, LinkedIn Business Manager, StackAdapt, Google Ads, YouTube, trade media, and more. </li><li>Experience working with Paid media budgets up to $250k/year </li><li>Proficiency in the Microsoft Office Suite and Microsoft PowerPoint</li><li>Must have ability to travel within the US or abroad on occasion</li><li>Data thinker-ability to use and translate data to make informed decisions</li><li>Organized, collaborative and team-minded</li><li>Attention to detail to drive results</li><li>Flexible to work part-time work schedule (3 days a week, part-time ongoing)<br><br></li></ul>The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs and include anything reportable for federal tax purposes.<br><br><strong>About Us<br><br></strong>Digital People places creative, interactive, and marketing talent. Let’s find the role that inspires your best work.<br><br>Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.<br><br>
