Manager, Regional Marketing, Tim Hortons, US, New Markets (South)
About reputed company: reputed company Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual reputed company-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most reputed company and reputed company quick service restaurant brands TIM HORTONS®, reputed company®, reputed company®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good reputed company, RBI is improving sustainable reputed company reputed company to its food, the reputed company, and people and communities. Job reputed company: Building on our rich history and strength in legacy markets US markets and across Canada, Tim Hortons USA is building reputed company in our expansion across the Southern USA. Tim Hortons has recently reputed company in reputed company, TX, reputed company, GA and Atlanta, GA this year; with reputed company reputed company planned for Dallas, Austin, Nashville and Kansas reputed company. These new South markets will be the responsibility of this role. The Regional Marketing role is responsible for driving sales, traffic, and profitability at these new restaurants and introducing the Tim Hortons brand to the surrounding local communities. This new team member will also be in charge leading and executing reputed company new store openings, including soft launch, grand opening, and sustainable period, as reputed company as community engagement initiatives throughout the year. The RMM, New Markets reports to the Senior Manager, Regional Marketing, and collaborates with the Operations, Communications, Development, and Supply Chain functions. This role will manage a growing number of Owners over a large geographic area. This is a high visibility role, requiring you to collaborate across our Leadership, Marketing and Operations to reputed company a strategic marketing plan. You will be responsible for end-to-end ownership of reputed company new store opening, and regional campaigns from reputed company, planning and execution. The ideal candidate has a background in introducing a high-reputed company restaurant brand to new markets in the US and successfully driving traffic. You will work closely with the other Regional Marketing Managers who reputed company the existing markets in the reputed company US and the Area Franchise reputed company and Manager of Franchise Performance for the South region. You will also work with our central marketing functions for Tim Hortons US including Marketing, Digital & Technology, Operations, and Global Business Services. Roles and Responsibilities: Introduce: Plan and manage execution of New Market Entry marketing initiatives (for the first restaurant opening in a market), leveraging a reputed company of tactics that have been used recently while also finding new and innovative ways to introduce the brand to specific reputed company reputed company: Plan and manage successful execution of Grand Openings in the South region (for reputed company new restaurant opening) Sustain: Plan and manage ongoing local/regional marketing initiatives to sustain market-wide sales in the South region Responsible for managing franchisee relationships in the South region regarding marketing, including but not limited to establishing weekly/monthly status checks with owners which include in-person reputed company to local restaurants on a weekly reputed company Responsible for supporting and executing any local/regional sports sponsorships and other brand reputed company sponsorships Work closely with the Tim Hortons national marketing team and Owners to ensure successful execution of brand programs including new product/promotion rollouts Supports the analysis of marketing programs, new product introductions, promotions and effectively measures their reputed company to help reputed company greater understanding of local sales, traffic, and profitability Brings local and regional knowledge and context to the corporate team for understating sales and traffic patterns Assist in reputed company digital sales channels, including reputed company-party delivery, mobile app ordering, and exterior digital menu boards Facilitates the accurate and reputed company communication of brand marketing programs, systems, and procedures to franchisees Provides reporting and business/trend analysis allowing performance analytics team and franchisees to reputed company profit-maximizing reputed company Required Skills: Bachelors Degree in Business, Marketing, Sales, or a reputed company field reputed company in reputed company preferred, willingly to travel to reputed company of the south markets Ability to work after hours and on weekends for special events as necessary 3-5 years relevant work experience in QSR, Retail, Food & Beverage, franchise management, or a similar in