General Marketing Manager

Job Description:

  • Own the end-to-end marketing strategy and execution for Canada, aligned with global brand positioning and business objectives.
  • Lead full-cycle campaign management: planning, localized content strategy, asset development, media buying, performance tracking, and optimization.
  • Drive localization of marketing assets — copy, visuals, and video — ensuring cultural relevance, linguistic accuracy, and regulatory compliance.
  • Build and manage relationships with local sales teams, IBs, partners, and KOLs to develop in-market strategies that accelerate brand awareness and business growth.
  • Serve as the primary point of contact for local agencies and vendors across content production, media, and events.
  • Conduct ongoing market research to monitor trends, competitor activity, client behavior, and regulatory developments in Canada.
  • Define, track, and report on key performance indicators including leads, conversion rates, FTD/FTT, engagement, and brand sentiment.
  • Deliver actionable insights through weekly and monthly performance reports to Regional and Global Marketing leadership.
  • Contribute to broader regional initiatives and cross-market projects as the business evolves.

Requirements:

  • 4–6 years of experience in marketing, with a strong background in digital marketing, content strategy, or campaign management — agency or in-house experience, both welcome.
  • Proven track record of executing and optimizing marketing campaigns with measurable impact on brand and revenue.
  • Experience in fintech, financial services, or a regulated industry is highly valued. CFD experience is required.
  • Solid understanding of the Canadian market — consumer behavior, competitive landscape, and regulatory environment.
  • Proficiency with major social media platforms (Facebook, Instagram, YouTube, X/Twitter) and a strong grasp of platform-specific best practices.
  • Experience managing external agencies, vendors, and local partners.
  • Strong analytical mindset — comfortable working with campaign KPIs, performance data, and market insights.
  • Excellent written and verbal communication skills in English; additional languages relevant to the Canadian market are a plus.
  • Comfortable operating cross-functionally in a global, cross-cultural organization.
  • Experience in the CFD, Forex, Crypto, or Fintech industry is mandatory for this position.

Benefits:

  • As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance.
  • Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively.
  • Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles.
  • You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.
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