Freelance Web Designer – Shopify Brand Identity

This role is ideal for a creative professional with a passion for both brand development and web design, particularly within the art, music, and pop culture sectors. You will be responsible for refining a gallery and art advisory business’s brand identity, developing comprehensive brand guidelines, and designing and building a Shopify website that captures a luxurious yet distinctive aesthetic. The project also involves managing a seamless domain transfer from Squarespace to Shopify, ensuring uninterrupted Gmail functionality.

The successful candidate will help establish a compelling online presence that reflects the business’s unique collection and bespoke advisory services.

Deliverables

  • Refine and elevate the existing brand identity to reflect a luxurious, edgy, and distinctive gallery aesthetic.
  • Develop detailed brand guidelines covering logo usage, color palette, typography, and visual style.
  • Design and build a fully responsive Shopify website tailored to showcase fine art rock n roll photography and other pop culture subjects.
  • Ensure seamless transfer of the domain from Squarespace to Shopify, maintaining uninterrupted domain-based Gmail services.
  • Integrate e-commerce functionality and optimize the site for user experience and conversion.
  • Collaborate closely to understand the business’s mission and translate it into a cohesive digital presence.
Requirements
  • Proven experience in brand identity development and web design, with a strong portfolio demonstrating relevant projects.
  • Expertise in Shopify website design and development, including e-commerce best practices.
  • Proficiency in graphic design tools (Adobe Creative Suite or similar) and web design platforms.
  • Experience with domain management, DNS settings, and email configuration (especially Google Workspace/Gmail).
  • Strong understanding of luxury branding, visual storytelling, and user experience principles.
  • Ability to deliver high-quality work within project timelines and communicate effectively throughout the process.
  • Knowledge of the art, music, or pop culture sectors is highly desirable.
  • Availability for potential follow-up work as the business grows.
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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