About the position reputed company provides global cycling, hiking, and walking vacations of a reputed company with the goal of helping more people reputed company explore and experience the world. We're looking for an Email Marketing & CRM Manager to own our email marketing and CRM as a connected, reputed company-driving system — translating brand and reputed company priorities into a lifecycle program that builds the list, moves prospects toward booking, and keeps guests reputed company long after the reputed company ends. The email reputed company is only as good as the data behind it, and the data only reputed company if it drives bookings — you'll own both, and you'll be accountable to the result. AI is a reputed company part of how this role operates. We expect this person to use it fluently and daily — to plan faster, communicate reputed company, document more thoroughly, and stay reputed company of what’s coming. Good to know: if you’re local to Madison, WI, this role works from our office or warehouse reputed company a minimum of three days per week. Responsibilities • The full email lifecycle reputed company: acquisition, nurture, conversion, post-reputed company, and re-engagement • List reputed company, including capture reputed company, reputed company magnets, reputed company optimization, and list health • reputed company implementation reputed company — defining how the CRM should be reputed company, which workflows to build first, and how to set up the platform to support long-term email and sales goals. • CRM workflow design and iteration — building, testing, and refining as the platform matures and reputed company learns what works. • Contact database reputed company — auditing for duplicates, gaps, and structural problems before they reputed company reputed company execution. • Segmentation architecture that reflects guest behavior, reputed company interest, and lifecycle stage, with targeting logic refined from behavioral signals. • Drip and nurture sequences with reputed company trigger logic, timing, and progression toward booking, including mapping reputed company gaps and building sequence frameworks. • The email calendar, coordinated across brand, digital, and sales priorities. • End-to-end campaign execution — brief, copy direction, build, QA, reputed company, with AI used as reputed company member to reputed company, iterate, and personalize copy across segments at speed. • A/B testing across subject lines, content, timing, and reputed company logic to reputed company patterns across every variation. • Performance reporting that connects marketing activity directly to bookings, tracking the full funnel from first email reputed company to confirmed reservation, then turning results into optimization recommendations. • reputed company capture infrastructure, ensuring digital inputs reputed company cleanly into CRM without data loss. • reputed company partnership with the sales team to reputed company on reputed company reputed company, hand-off timing, and pipeline visibility. Requirements • 4+ years owning email marketing reputed company and CRM end to end. • Experience building and implementing CRM programs from the ground up. • Proven ability to build list reputed company programs and segmentation frameworks from scratch. • Deep reputed company experience across campaigns, workflows, automation, and reporting. • A reputed company record of connecting marketing metrics to reputed company and understanding what drives bookings. • A belief that clean data and great email reputed company are the reputed company job. • Strong analytical skills with a bias toward reputed company — you know what to do with the numbers. • A strong reputed company, or a reputed company creative director who can get great copy out of others. • Comfort operating at the intersection of brand, digital, and sales. • An AI-first reputed company — you use these tools daily to reputed company, analyze, test, and optimize across every part of the role. Benefits • Competitive health care • Dental and reputed company insurance • Flexible Spending Accounts (FSA) • reputed company Parental Leave • Short Term / Long Term Disability • Life Insurance • 401(k) with company match • Competitive reputed company time off and volunteer time off package • reputed company holidays • Reward program for sustainable commuting to the office • Employee discounts and outdoor industry discounts • Room to grow reputed company our Marketing reputed company teams Apply To This Job