E-commerce Manager

E-Commerce Manager

Turning Point Brands Canada

Location: Remote, Canada ( some travel to Head Office may be required from time to time)

Reports to: Director, E-Commerce & Digital Marketing

Compensation: $90,000 - $100,000 base + bonus

Learn more: turningpointbrands.ca | fusionprotein.com

TPB Canada operates in the Canadian cannabis lifestyle essentials market, running established and growing e-commerce operations across B2B wholesale and direct-to-consumer channels. This is a real business with real volume, and this role is the execution engine that keeps it moving.

Alongside the core business, we are launching Fusion, a ready-to-drink protein shot brand built around convenience, clean nutrition, and a product that genuinely does something different. Fusion adds an exciting new dimension to this role: a new DTC and retail channel, a new consumer audience, and the energy of building something from the ground up while the established business runs alongside it.

We need an E-Commerce Manager who can hold both realities at once. Someone who runs disciplined execution across existing operations without losing the curiosity and adaptability that a new brand launch demands.

You will work within a defined team structure, with clear direction from leadership and a collaborative team around you. The environment moves at pace and priorities evolve, but you will not be left to figure things out alone. The people who thrive here are ones who bring structure to complexity and take ownership without needing to be pushed.

About Turning Point Brands Canada

TPB Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, eCommerce, and regulated and emerging markets. We develop and grow a portfolio of category-leading products with a strong focus on cannabis accessories and adjacent consumer segments. The environment is entrepreneurial and intentionally low on politics. Ownership is real, autonomy is real, and accountability is clear. Ideas are encouraged, people are trusted to take initiatives from concept through execution, and mistakes are treated as part of the process. Leadership is hands-on and accessible.

For people who want to move quickly, build something meaningful, and grow fast in a respectful high-performance environment, this is the right place.

What You'll Own

Delivery & Execution

  • Own and maintain the 2026 e-commerce project tracker across B2B and priority D2C initiatives including Fusion
  • Translate strategic direction and roadmaps into clear tasks, timelines, and ownership
  • Run weekly execution cadences and proactively unblock dependencies
  • Ensure both lights-on changes and roadmap initiatives are delivered on time and to standard
  • Maintain continuity across shifting priorities, roadmap cycles, and platform changes

Vendor & Partner Coordination

  • Coordinate day-to-day execution with external partners including developers, SEO partners, and affiliate, email, and content vendors
  • Manage tickets, briefs, timelines, QA, and follow-ups
  • Escalate risks, trade-offs, or delays early with options and context rather than surprises

On-Site & Campaign Execution

  • Oversee merchandising updates, promotions, PDP readiness, and campaign launches
  • Ensure inputs from content, marketing, sales, and compliance are complete before launch
  • Partner closely with the E-Commerce team to ensure clean Shopify builds and thorough QA

Cross-Functional Alignment

  • Act as the execution bridge between E-Commerce, Marketing, Sales, Operations, Finance, and IT
  • Reinforce shared SLAs, processes, and expectations across teams
  • Support Sales and Operations with reliable site updates, tools, and documentation

AI & Workflow Improvement

  • Use AI tools to improve the speed and quality of execution workflows, including vendor briefing, QA documentation, status reporting, and cross-functional communication
  • Identify and implement automation opportunities across operational and reporting processes
  • Bring a continuous improvement mindset to how the team works, not just what the team delivers
  • Maintain operational dashboards and delivery status reporting
  • Provide clean, structured inputs into monthly executive reporting
  • Track progress against defined KPIs without owning forecasting or long-term strategy

Who This Role Is For

This role is a strong fit if you bring the following.

Experience

  • 3 to 6 years in e-commerce, digital oper
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