CRM Manager, Sports Interaction- Casino

 

At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. And when we win, we win together.

Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.

 

  • Location & Working Model: Toronto-based with collaborative, cross-functional teams
  • Key Role Feature: Full ownership of CRM campaign strategy and promotional calendar for Sports Interaction Casino
  • Salary: CAD $85,000 – $105,000 Location: Toronto, Canada

This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team.

 

The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.

 

  • Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs
  • Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy
  • Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance
  • Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels
  • Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation
  • Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives
  • 3+ years' CRM experience within iGaming or gambling (sports betting or casino)
  • Expertise in segmentation, campaign design, and promotional mechanics
  • Advanced analytical capability, including use of AI or data-led tools to inform decisions
  • Experience working with CRM platforms such as Optimove or equivalent systems
  • Ability to collaborate across Product, Creative, and Operational teams

 

Preferred:

  • Personal knowledge in online casino would be beneficial
  • Familiarity with responsible gaming practices and regulatory compliance requirements
  • Knowledge of Canadian French in addition to English

The CRM Manager role offers a unique opportunity to shape the future of CRM within a globally recognised brand while working at the forefront of data-driven and AI-enhanced marketing strategies.

 

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...