About the Role Our client, a dynamic and innovative FMCG company, is actively seeking a skilled Brand Marketing Manager to lead the launch of new products. This position is a **remote-first** role, offering the flexibility to work from anywhere in Canada, with a strong focus on driving brand awareness and market penetration for our client's exciting new offerings. You will be responsible for developing and executing comprehensive marketing strategies, crafting compelling brand narratives, and managing integrated campaigns from concept to completion. The ideal candidate is a strategic thinker with a passion for consumer insights and a proven track record in brand management and new product introductions within the FMCG sector. This role is critical for ensuring the successful commercialization of our client's pipeline products and establishing their market leadership. Working within a **remote-first** framework, you will collaborate closely with cross-functional teams to bring innovative products to life for consumers across Canada, including the **Ottawa, Ontario, CA** region. We seek a self-starter with exceptional project management skills.

Key Responsibilities Develop and execute integrated marketing plans for new product launches. Conduct market research and consumer analysis to define target audiences and positioning. Create compelling brand messaging and creative briefs for marketing collateral. Manage campaign budgets and timelines to ensure successful execution. Collaborate with product development, sales, and agency partners. Oversee digital marketing, social media, PR, and advertising efforts for new products. Track and analyze campaign performance, reporting on key metrics and insights. Develop go-to-market strategies for various channels and regions. Identify opportunities for brand partnerships and collaborations. Ensure brand consistency across all communication channels for the **Ottawa, Ontario, CA** market and beyond. Requirements Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred. Minimum of 5 years of experience in brand marketing, with a significant focus on new product launches within the FMCG industry. Proven success in developing and executing integrated marketing campaigns. Strong understanding of consumer behavior, market dynamics, and brand strategy. Excellent project management and organizational skills, with a keen eye for detail. Proficiency in digital marketing, social media, and content marketing strategies. Strong analytical and reporting capabilities using marketing analytics tools. Exceptional communication, presentation, and interpersonal skills for remote collaboration. Ability to thrive in a fast-paced, dynamic, and remote-first environment. Knowledge of the Canadian FMCG market, particularly **Ottawa, Ontario, CA**, is an asset. Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Generous paid time off and company holidays. Flexible remote work arrangements and home office support. Professional development opportunities and training allowances. Retirement savings plan with employer matching. Access to innovative marketing technologies and platforms. A dynamic and supportive virtual team environment. Opportunities for significant career advancement within a growing company. Employee product discounts and exclusive brand experiences.