Brand Manager – Canada (18-Month Contract) (Remote)
About Us Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.
Our Culture At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:
- We're officially a Great Place to Work!
- We're a family.
- We dream big.
- We love diversity.
- We're always learning.
- We prioritise well-being.
- We give back in a big way.
- We're serious about sustainability.
- We bring the fun!
Position Status Full Time, Fixed-Term
Reports To Senior Director, Marketing & Retail Execution
Direct Reports None
Start Date This position is expected to begin in November 2026.Role Objectives As the Brand Manager – Canada, you will support the business performance, strategic growth, and portfolio profitability of an assigned portfolio within the Canadian market. You will be responsible for translating global brand strategy to Canada, from integrated marketing campaigns to strong retail execution. You will be the day-to-day lead for your portfolio, making key operational decisions and driving actions to support strong business performance.
Qualifications
- 5+ years of experience in brand management, marketing, or a related
- University degree in Marketing, Business, or a related field
- Experience in brand building, category support, and execution of integrated marketing campaigns
- Strong analytical mindset with experience using data to support business performance, reporting, and marketing decision-making
- Highly organized and self-motivated, with the ability to manage multiple priorities and deliver against timelines
- Strong communication and relationship-building skills, with experience working across internal teams and external partners
- Experience in consumer products or toys is an asset.
- Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives.
- Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels.
- Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan.
- Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness.
- Conduct post-campaign analysis and share key learnings and recommendations to improve future planning and performance.
- Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision-making.
- Contribute to annual business planning and long-term growth strategies through analysis, reporting, and recommendations.
- Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement.
- Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones.
- Partner with Global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions.
- Partner closely with Sales to support retail strategy development and contribute to customer sell-in through category storytelling and marketing support materials.
- Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings.
- Work cross-functionally with internal teams to support alignment and execution of shared business goals.
